Since 2020, the transpor下好tation of flowers in 業男Australia, the United Kingdom,錢吧 the United States 紙嗎and other European and American cou唱畫ntries has been hinde上和red, and the popularit但術y of immortal flowers又草 has continued to rise, becoming a ne黑海w choice for florists, event planne又關rs, and soft dec下得oration designers. Consumer市對 demand in South雜雨east Asian coun算草tries such as Myanmar, Vietnam, and Th道森ailand increased by 47%西金 year-on-year. According to foreig站姐n media data, the search volum子中e of immortal flowers has increased by相影 90% to 110%, and the source procu事日rement, production process, and d公數esign inspiration ra用兒nk high. From the trade data, d算了ue to the impact of the epidemic, th相她e flower trade has gradually sh微樂ifted from fresh cut flo司鄉wers to artificial flowers. 亮明Among them, the s站資ales volume of im區校mortal flowers has increased by 400%了煙.

　　After nearly 10 years of devel鐵嗎opment of domestic immortal fl話工owers, the extension and expa會錯nsion of the ind道弟ustrial chain has drive吧國n supporting industries su林得ch as packaging, logistics, and wareh西哥ousing. According to the data of CICC劇黃 Enterprise Credit Int又火ernational Consulting, the mar風紅ket size of my country厭場9;s immortal flowers is about廠報 14 billion yuan海可 in 2019, and the annual 吧電growth rate of the market in 紙新the past five year關頻s is 7% to 11%. Even so, 日中it is difficult for d費子omestic immortal flowers to get rid of歌街 the shackles of the general enviro說來nment, industrial城道 upgrading and comp劇河etition intensify, the trend of indust關鐘ry reshuffle is becoming more and 商風more obvious, termina呢舞l consumption is more rational, market算了 development is weak, and i煙樹mmortal flower practi校森tioners face many difficulties.

　　Status Quo of Domes書窗tic Preserved Flowers

　　In the early year睡現s, domestic immortal flow作是ers used informa北森tion asymmetry to obtain 朋西intermediate pr日姐ofits, but as m西暗arket prices gradually 個作became transparent and the站說 terminal market gr玩多adually found out the routine, on那拿ce front-end producers lac商愛ked an innovative 店年mechanism and were 生微unable to innovate笑場, profit points also disappeared. At 學站the same time, the threshold for immor數都tal flower production is low少年, there is a lack o作也f industry standards, there ar火我e many entrants, and the competition 微喝is becoming more and more o算腦bvious. The arrival of "Internet唱著 +" has improve低綠d the industry outl短東ook, but it has not yet jumped ou相樂t of the limitat麗但ions of gifts and fes務吃tivals, and it is difficult to achieve 校友a high repurcha她少se rate, especially with the rise of男行 post-90s and post-0通有0s spending power, and they 可地are not satisfied with tra作習ditional design會農s. Customized and pers視綠onalized design put forward hi頻分gher requirements.

　　In the past, domestic immor音是tal flower brands were mostly c資分oncentrated in the Yiliang a用生rea of ​​Yunnan Province. Later, due近見 to the change of land p少什olicy, the enterprises moved to the Shi輛海lin and Yuxi areas, 樂畫and also distributed in Songm輛家ing, Yao'an and 媽呢Jinning. Among them, there are a都亮bout 10 enterprises with 店離an annual output of mo村紙re than one million yuan, and the ot劇在hers are mostly small enterprise雜關s or small family也冷 workshops. The average睡站 area of ​​production plants is 3,000 師爸square meters, and 5,000 square mete物現rs is the standard for large factori吧理es. In addition, some immortal 請南flower companies have s都微elf-operated planting bases with an頻工 area of ​​about 站你3,000 square meters. Du影船e to factors such as planting t男民echnology and facility costs, the area那人 is gradually shr弟下inking. "Planting is光呢 also a technical job. Pay tu裡劇ition first and then ma女船ke money. Even old-fashion笑小ed companies have times of ov上務erturning."

　　Since the epidemic, 畫服the export cost of im我空mortal flowers has doubled. T我這he international fr喝畫eight has soared from 18 yuan/kg to 8男煙0 yuan/kg; the export scale h林玩as also dropped sharply from 5,000 pie月個ces per batch due to店要 the adjustment of routes and the科慢 reduction of cargo space, and even 窗很limited exports. 又外In addition, due to the l鄉話ack of labor in import科北s, the speed of unloading is not a學物s fast as before. "Ove商得rseas Amazon's front-end wa路頻rehouses queue for 10 t看金o 20 days to enter the 年要warehouse, and the situation in S知都outh American ports and New Yor門劇k ports is even 和睡worse." In additio又靜n, the reduction of goods能聽 exported from overseas to土城 China has led to the 議錯return of empty warehouses b湖能y aircraft and ships,月章 and the export f美她reight has double還靜d.

　　On the other hand, in the dome煙東stic market, with the promotion員是 of brands such as Roseonly and T錢大he Beast, the sales鐵我 of immortal flowers在煙 continued to rise, but the entry of是畫 new brands has數務 flattened the mark水什et share, and only the t器輛op brands can make substantial profits.鄉子 It is reported that 書做the profit value of im國音mortal flowers has been reduc開讀ed from the rate of return of 30% in p日南revious years to 20%. "In 嗎新the case of bad弟爸 New Year's Day and serious damage匠廠 to goods, basically eve黑他rything will be lost, and it will be 路多very good not to post it ba微街ckwards."

　　In fact, there are many drawbac下地ks in the order of immortal flowers. O車舞n the one hand, the production cycle 說鐘is long, and the cost紅店 of flower mater窗好ials needs to be paid in ad歌笑vance, which leads to gr麗理eat pressure on 路章the cost of producers; on the other 可會hand, flower transactions鄉體 in Yunnan are mo時些stly concluded verb件玩ally, with weak contract awareness快務 and payment for goods. Backlogs, 兵見stagnant cash flows, and debtors runn身物ing away are not uncommon. 姐少Under these condit鐘志ions, powerful compani刀員es say "optimiz黃見e inventory structure", while 著數companies with limited capit呢友al scale and confused about marke行市t trends directly say "don答為't dare to take orders&海謝quot;.

　　At present, some flower pro藍但ducing areas in Yu學短nnan have put forward su不司pport policies for the新文 production of immortal flowers, bu你員t they must meet the production requir不藍ements and specifications. The first i林大s to build the works男輛hop according to th鄉弟e Class A standard, with a flame re和銀tardant and flame-resistant tim土東e of 4 hours, equipped 算那with fire pools and fo理拿am fire extinguishing facilities; the s計生econd is to refer to笑船 the industrial emission re事道quirements for production sew兵體age, and the investment per square me分劇ter is 2,000 yua視有n and above according t廠不o this standard.

　　Difficulties in the Transf下笑ormation of Immortal Flower Pr但山oduction

　　With the intensi藍就fied competition in the 雨筆industry, many immortal flower compa嗎做nies have embarked on 開會the road of transformation. "St白問andardization, facility, and intel兒購ligent production" ar西通e the transformation goals of mature br上兵ands, and low threshold and hi嗎自gh income are the 要志reasons for the transformatio鐘月n and deep processing of individual 河白companies.

　　"Lack of raw materials" a歌對nd "rising voices" are t秒視he current consensus. The supply an湖為d price of raw ma白通terials are unstable, whic師懂h has greatly affected th學小e development of th線見e eternal flower industry. Taking 亮草roses as an example, 'black 上草magic' is the best choice for藍空 the production of immortal flowers, bu我玩t the yield is small, the 從吧income is low, and the farmers你關' willingness to plant is 冷我not high, so companies 錢鐘can only purchase at high prices to 畫家ensure continuous supply.

　　In terms of flower arrangem村見ent, Anna hydrangea was out 購件of stock in 2019, 西低but in 2020 it w音商as launched in l音姐arge numbers but f和作ew people asked; in 2020, the wooden hy朋弟drangea was unsalable, the plantin黃器g volume dropped sharply this劇區 year, and the market was醫船 out of stock; The door is deserted,技聽 and the invent愛火ory has faded and mold黃拿y. Therefore, some immortal flower哥國 companies are forced to invest i熱靜n planting. "Du民銀e to the lack of production expe討鐵rience, the output is not ideal. Hal化物f of the better ones meet the proce風現ssing standards, and草業 the worse ones are b話員asically wiped out." Later produc鄉朋tion will be elim中音inated by 30% to 40%, and the final ou放制tput rate is much lower tha線姐n expected.

　　In addition to flowers, alcohol,時影 dyes, and paper are a湖多lso essential. Due to the emerg白兵ence of the glob小校al energy crisis, crude oi站喝l, natural gas, and coa媽遠l as chemical raw materials hav費鄉e risen due to the 用呢gap between supply and demand in the gl喝腦obal market, which in是木directly drives the prices of紅關 important basic chemical products suc朋老h as methanol a城白nd olefins to continu她習e to rise. At the same time知對, pulp that relies heavily on sea tran腦喝sportation faces high 煙見international shipping costs,朋習 which directly 藍問affects the production of paper他報 products.

　　In addition, the produ舊年ction process and design c呢錢apabilities also face challe劇要nges. Compared with the快友 mechanized production of明白 imported immortal flowers, dome照靜stic immortal fl為和owers are still dominated by manual ex些多perience and fe土媽el, and it is difficult to maintain 動書long-term stability in c就坐olor. At the same time, there is no s錯樂tandard color c離市ard for domestic immortal f吃用lowers, and their 房長names do not refer to PAN 紙花Juan.

　　TONE Pantone international color ca些做rd and CNCS national 花空color card are mostly cus朋就tom-named, and there are c小得ases of the same color and diffe工風rent names. In this regard, the produc筆又er stated that "due to老山 the different aesthetic concept南聽s of consumers and the deviat水劇ion of color preferences, color car時關d customization is difficult;物兒 in addition, the existing techno筆煙logy is difficult to sup上鐵port color stability, 腦也and light, temperature, 銀煙humidity, and flower quality a舞數ll affect the effect of弟員 the finished product.&輛音quot;

　　In terms of desig黃花n, the good and the bad are mix商白ed, and it is more dependent o雜店n personal creation, or the reproduct筆照ion and realization of the traffic IP 費近image, and the phenomenon of 了費"copyright inf用我ringement" is ser師議ious. However, for manufacturers who l月體ack design capabilities an那間d are indifferent to家話 copyright aware歌農ness, interests are a higher pr化刀iority. At the same tim懂照e, due to the lack of produc西些tion techniques and raw mate他們rials and craftsmanship, the fin討民ished products are not on th什作e board, which has serious弟數ly affected the enthusiasm of湖他 consumers to buy.

　　In fact, "th樂笑e quality of domestic immortal f體市lowers is not bad, and the design is資些 also innovating across borders, but 弟錯there is a lack of promotion and imp文謝rovement, whether it is a manufact業城urer or a material suppli公公er." Japan Tokyo Hall (Materi校訊al Dealer) has an independent a討火rea to display raw materials a錯音nd finished prod暗老ucts, arrange for designers to火內 guide the store, hold 綠到window display and 請那experience activities, even上靜 if you can't come to the 秒還store, you can learn 在笑production through online video他美, and do everything possible to incre森山ase the partici坐暗pation of the public degree and外用 aesthetics.

　　At the same time, foreign markets的說 hold exhibitions, s麗化haring meetings or orderin藍紙g meetings all the y視聽ear round, to show co分門nsignment sales,個城 recommend new products對吃 and related materials, a計照nd give the latest color matching體雜 guidance. ".

　　In addition, the Japanese 刀妹Florever immortal 少朋flower brand holds an immort國他al flower design compe些林tition every year, inviting de藍快signers from all 新開over the world to 了明participate, regardless of style and qu線很alifications, to showcase the versatil土議ity and innovation of imm笑文ortal flowers. Even if it i玩劇s still held online這也 during the epidemic, there are 校但many responders.

　　Environmental managem國和ent is imperative

　　Since the production of immorta個下l flowers will cause ce飛藍rtain harm to the environment, since 雨厭2020, Yunnan has put forwar高離d higher requirements for sewage高下 discharge and en說醫vironmental impact assessment知哥, and many enterprises strictly follo窗女w the emission standards to 農商regulate production. But there are also紅樹 companies who have the喝下 idea of ​​"running away fr報厭om home" an哥藍d plan to relocate to surroun什森ding areas and co醫師untries.

　　In terms of long-term de刀北velopment, environmental control i男音s imperative. Japan火黃's emission standards for the p東關roduction of immortal flowers must市相 reach a recyclable baseline. The emi什飛ssion standards of 知市Dadi Farm, Amorosa and other brand ente飛章rprises are far 妹慢higher than the national requirements; 家山Colombia has signed sanitation agre哥月ements with ente做那rprises. The wa窗都rnings are improved林美, and the heavy厭跳 fines are faced.